Creativity and Innovation Vs. Intellectual Property

As great as copyright is, because really we all want to protect our own intellectual property no one wants someone else to be able to steal something they created, there's also no room for taking into account a persons creativity or innovation. There is a set of rules that fall under copyright and if you violate those rules that is copyright infringement. But what happens when people want to do something creative for shows and movies they like? Or musicians they love? Or books they can't imagine life without?

It's hard to know where to draw the line. "Copyright law offers no standard for creativity either, it merely defines the scope of protected works and requires that they be ‘original’. In UK copyright law, for example, ‘originality’ means the employment of ‘labour, skill and judgment’, while in European law on author’s rights, the concept of originality requires that a work be its author’s ‘own intellectual creation’. In neither, however, is there a specific requirement of creativity or novelty (as is the case with patents) and many items that have no spark of novelty are afforded copyright protection – so great poetry and the ditties in greetings cards are
equally protected" (Towse, 2010).